How to Capture High-Impact Content at Your Next Convention
Conventions and conferences are golden opportunities to generate weeks—if not months—of content. But most brands show up unprepared and walk away with only iPhone selfies and a few blurry stage shots. Here’s how to plan and capture high-quality video content that delivers ROI long after the event is over.
1. Start With a Content Game Plan
Identify 3–5 content goals: brand awareness, lead gen, thought leadership, testimonials, etc.
Map out what content types support those goals (e.g., short interviews, behind-the-scenes, product demos).
Prep a shot list and daily filming schedule—this avoids decision fatigue on show day.
2. Leverage the Booth (or Rent a Micro-Studio)
Turn your booth into a content engine: branded backdrop, soft lighting, and a handheld mic go a long way.
Interview attendees, partners, or team members in a fast-paced format.
No booth? Consider renting a quiet room nearby to film thought-leadership pieces or product walk-throughs.
3. Think in Short-Form, Vertical Clips
Get sound bites under 30 seconds with punchy intros and clear takeaways.
Capture vertical B-roll of crowd reactions, signage, and team interactions.
Use trending formats (talking heads, day-in-the-life, Q&A, “what’s in your bag?”).
4. Capture On-The-Fly Testimonials
Catch clients or customers while the energy is high.
Use a roaming videographer to ask, “What brought you to the event?” or “Why do you trust our brand?”
These clips make powerful social proof across ads, landing pages, and socials.
5. Film for Longevity, Not Just the Moment
Capture “evergreen” shots: your product, people, and brand story in action.
Ask team members or founders to reflect on the event—this makes great B-roll for future campaigns.
Save footage in folders by type (testimonial, product, team, event) for reuse.
Pro Tip:
Don’t try to “wing it.” Hire a dedicated video team who understands event environments, lighting challenges, and fast turnarounds.
Want to walk away from your next convention with scroll-stopping content? Work with our Las Vegas team to capture it the right way.
The Ultimate Guide to Filming Social Content in Vegas
Las Vegas isn’t just for big productions — it’s a goldmine for fast, fun, high-impact social content. From rooftop parties to quick-hit brand videos, this guide will show you how to plan and shoot engaging social content in the city that never sleeps.
1. Planning Your Content Day
Create a shot list before landing: product demos, lifestyle clips, BTS moments.
Scout iconic Vegas visuals: The Strip, Neon Museum, Downtown Arts District.
Book crew early — Vegas shoots get chaotic during peak weekends.
2. Gear and Crew Recommendations
Use mobile-friendly rigs, gimbals, and wireless mics for agility.
Bring a second shooter or BTS person if you're capturing both hero and social versions.
Consider lighting kits if shooting in clubs, hotel rooms, or lounges.
3. Content Formats That Perform Well
Reels and TikToks: 15–30 seconds, filmed vertically with captions and hooks.
Behind-the-scenes montages: Add trending audio for personality.
Snap-to-scene transitions: Jump cuts from hotel room to limo to rooftop to club.
4. Permits & Permissions
Shooting on The Strip is tricky — some areas allow handheld only.
Hotel lobbies, casinos, and rooftops often need approval (or guerrilla filming).
Always check drone restrictions — FAA has no-fly zones near The Strip.
5. Tips for Maximizing Content Output
Film in batches — multiple outfit changes or props for variety.
Repurpose each shoot into 3–5 deliverables: hero, teaser, bloopers, BTS, etc.
Use trending Vegas hashtags + geotags to boost organic reach.
Want help planning and filming scroll-stopping Vegas content? Book our video team today!
How Much Does a Videographer Cost in Las Vegas?
Las Vegas is known for its fast-paced energy and flashy events, but how much does it cost to hire a videographer in this city of lights? Whether you're hosting a corporate event, wedding, or branded shoot, understanding videography pricing will help you plan effectively.
1. Factors That Influence Videographer Pricing in Vegas
Type of Event: Corporate conventions vs. nightlife vs. weddings
Coverage Time: Half-day (4 hours) vs. full-day (8+ hours)
Crew Size: Solo shooter, 2-person team, or full production crew
Gear Requirements: Basic DSLR setup vs. cinema-grade RED/FX series
Editing Needs: Simple cut or multi-version deliverables
2. General Price Ranges
Social Content (1 Videographer, 1 Cam): $800–$1,500
Event Recap Videos (2-3 Minute Edit): $1,500–$3,500
Corporate or Brand Shoots: $3,000–$7,000+
Wedding Videography Packages: $2,500–$6,000
3. Vegas-Specific Costs
Union venue restrictions (e.g., convention centers)
Permits for drone or Strip footage
Premium pricing during peak seasons or major events (CES, EDC, NAB)
Want a transparent quote tailored to your Vegas shoot? Contact us to get started!
5 Ways LA Brands Are Using Video to Sell More in 2025
LA brands are ahead of the curve when it comes to using video. Whether it's for launching products, telling compelling stories, or dominating social media, here's how smart marketers are winning with video in 2025.
1. Product Launch Videos
LA-based eComm and tech brands are using cinematic product videos to boost engagement
Launch strategy: 1 hero video + 3 cutdowns for Instagram/TikTok + 1 teaser
Behind-the-scenes (BTS) content from the shoot itself often doubles engagement
2. Founder-Led Storytelling
Human connection is driving conversion—especially in beauty, wellness, and DTC
Founders sharing their vision in a mini-doc or talking-head style builds trust
Works well on landing pages, ads, and pitch decks
3. Educational Social Content
Brands are educating their audiences with short, valuable videos (e.g., skincare tips, real estate insights, product demos)
Filmed in vertical format with strong hooks and captions
Build both authority and retargeting audiences
4. High-End Commercials
Even startups are investing in 15-60 second cinematic spots for paid media
These are often produced locally in LA with a creative director and motion team
ROI is tracked across ad platforms with direct attribution
5. Customer Testimonial Videos
Filmed on-location at stores, clinics, or pop-ups in Los Angeles
Mix of UGC-style and professionally shot testimonial content
Often used on landing pages, YouTube pre-rolls, and email campaigns
Want to create scroll-stopping content? Let’s make your brand unforgettable!
Top 7 Locations to Shoot Video in Los Angeles
LA has a visual identity that’s hard to beat. From beachside beauty to gritty cityscapes, here are the best video shoot locations in LA. Whether you're a brand, influencer, or creative director, these spots deliver stunning backdrops with that iconic Los Angeles vibe.
1. Griffith Park & Observatory
One of the most filmed locations in LA
Offers sweeping city views, nature trails, and iconic architecture
Ideal for golden hour lifestyle shoots or cinematic intros
2. Venice Beach
Bold murals, street performers, and skateparks
Great for brand content with a youthful, free-spirited vibe
Versatile: fitness, music, lifestyle, and product shoots
3. Downtown LA (Arts District)
Urban textures, colorful murals, alleyways, and industrial lofts
Popular for streetwear, music videos, and tech brands
Creative hotbed—ideal for edgy, high-energy content
4. El Matador Beach (Malibu)
Dramatic cliffs and sea caves
Best at sunrise or golden hour for soft, cinematic lighting
Requires some hiking—lightweight gear recommended
5. Chinatown
Vibrant signs, lanterns, and layered textures
Night shoots can look stunning with neon lighting
Good for brands that want cultural richness and energy
6. Mulholland Drive Overlooks
Panoramic views of the LA skyline and mountains
Perfect for hero shots and drone B-roll
Great for car shoots, fashion editorials, or outdoor interviews
7. Studio Rentals (e.g. FD Photo Studio)
Weather-proof, controlled environments
Options for green screen, cycloramas, and themed sets
Best for product videos, interviews, and commercials
Bonus Tips:
Always check filming permit requirements via FilmLA.
Scout during the same time of day you'll be filming.
Prepare for logistics like parking, crew access, and lighting needs.
Need help location-scouting and shooting in LA? Work with our local video team and get your shoot started today.
How to Choose the Right Video Production Company in Los Angeles
There are hundreds of video production companies in LA. Here’s how to filter the noise and choose one that aligns with your goals.
1. Review Their Portfolio
Do they have case studies or results?
Is their style consistent with what you envision?
2. Ask About Process
Pre-production planning?
Revisions included?
Clear timeline?
3. Know the Team
Freelancers vs. in-house crew
Experience in your industry
4. Budget Alignment
Avoid going just for the cheapest bid
Value = creative + strategic + reliable
5. Communication & Trust
Do they ask about your audience or end goal?
Are they responsive and proactive?
Book a free strategy call with our LA video team to see if we’re a fit!
How Much Does Video Production Cost in Los Angeles?
Los Angeles is a hub for creativity, but how much should you expect to spend on a professional video project? Whether you’re a brand, agency, or startup, understanding pricing helps you plan and avoid surprises.
1. Key Factors That Affect Pricing
Scope of Work: A simple talking-head video vs. a high-end commercial.
Crew Size: Solo shooter vs. multi-person crew with director, DP, AC, gaffer.
Gear: RED, Sony FX, drones, lighting kits.
Pre/Post-Production: Scriptwriting, location scouting, editing, color grading.
2. Price Ranges
Social Media Content: $1,500–$5,000/project
Corporate Videos: $3,000–$10,000/project
Commercial Productions: $10,000–$100,000+
3. LA-Specific Cost Drivers
Permit fees (city filming, drone use)
Talent or SAG rates (if applicable)
Location rentals
4. What to Look for in a Budget
Transparent line items
Timeline estimates
Number of revisions included
If you’re ready to budget your next video, connect with us to get a custom quote from our LA team.