5 Ways LA Brands Are Using Video to Sell More in 2025

LA brands are ahead of the curve when it comes to using video. Whether it's for launching products, telling compelling stories, or dominating social media, here's how smart marketers are winning with video in 2025.

1. Product Launch Videos

• LA-based eComm and tech brands are using cinematic product videos to boost engagement

• Launch strategy: 1 hero video + 3 cutdowns for Instagram/TikTok + 1 teaser

• Behind-the-scenes (BTS) content from the shoot itself often doubles engagement

2. Founder-Led Storytelling

• Human connection is driving conversion—especially in beauty, wellness, and DTC

• Founders sharing their vision in a mini-doc or talking-head style builds trust

• Works well on landing pages, ads, and pitch decks

3. Educational Social Content

• Brands are educating their audiences with short, valuable videos (e.g., skincare tips, real estate insights, product demos)

• Filmed in vertical format with strong hooks and captions

• Build both authority and retargeting audiences

4. High-End Commercials

• Even startups are investing in 15-60 second cinematic spots for paid media

• These are often produced locally in LA with a creative director and motion team

• ROI is tracked across ad platforms with direct attribution

5. Customer Testimonial Videos

• Filmed on-location at stores, clinics, or pop-ups in Los Angeles

• Mix of UGC-style and professionally shot testimonial content

• Often used on landing pages, YouTube pre-rolls, and email campaigns

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