How to Capture High-Impact Content at Your Next Convention
Conventions and conferences are golden opportunities to generate weeks—if not months—of content. But most brands show up unprepared and walk away with only iPhone selfies and a few blurry stage shots. Here’s how to plan and capture high-quality video content that delivers ROI long after the event is over.
1. Start With a Content Game Plan
Identify 3–5 content goals: brand awareness, lead gen, thought leadership, testimonials, etc.
Map out what content types support those goals (e.g., short interviews, behind-the-scenes, product demos).
Prep a shot list and daily filming schedule—this avoids decision fatigue on show day.
2. Leverage the Booth (or Rent a Micro-Studio)
Turn your booth into a content engine: branded backdrop, soft lighting, and a handheld mic go a long way.
Interview attendees, partners, or team members in a fast-paced format.
No booth? Consider renting a quiet room nearby to film thought-leadership pieces or product walk-throughs.
3. Think in Short-Form, Vertical Clips
Get sound bites under 30 seconds with punchy intros and clear takeaways.
Capture vertical B-roll of crowd reactions, signage, and team interactions.
Use trending formats (talking heads, day-in-the-life, Q&A, “what’s in your bag?”).
4. Capture On-The-Fly Testimonials
Catch clients or customers while the energy is high.
Use a roaming videographer to ask, “What brought you to the event?” or “Why do you trust our brand?”
These clips make powerful social proof across ads, landing pages, and socials.
5. Film for Longevity, Not Just the Moment
Capture “evergreen” shots: your product, people, and brand story in action.
Ask team members or founders to reflect on the event—this makes great B-roll for future campaigns.
Save footage in folders by type (testimonial, product, team, event) for reuse.
Pro Tip:
Don’t try to “wing it.” Hire a dedicated video team who understands event environments, lighting challenges, and fast turnarounds.
Want to walk away from your next convention with scroll-stopping content? Work with our Las Vegas team to capture it the right way.