What is Video Production?
Video production really is a multi-step process that is used to create different forms of video. This can be videos for social media, television shows, commercials, films, etc. All of these, when we’re talking about the professional way to go about creating video (as opposed to a low budget, or videographer, or guerilla style), involve following stages:
Pre-Production:
Concept Development: Brainstorming and refining the core idea of the video.
Scriptwriting: Creating a detailed script that outlines dialogue, actions, and other elements.
Storyboarding: Drawing out scenes and sequences to visualize how the video will unfold.
Planning: Organizing logistics such as locations, equipment, and talent. This includes scheduling shoots and securing necessary permissions.
Budgeting: Estimating and allocating financial resources for different aspects of the production.
Production:
Filming: Capturing video footage according to the script and storyboard. This involves setting up cameras, lighting, and audio equipment.
Directing: Guiding actors, crew, and other participants to achieve the desired performance and look.
Sound Recording: Capturing dialogue, sound effects, and other audio elements on set.
Post-Production:
Editing: Assembling the footage into a cohesive sequence, cutting out unnecessary parts, and arranging scenes according to the script.
Visual Effects: Adding digital effects, transitions, and enhancements to improve the visual appeal or convey specific ideas.
Sound Design: Incorporating background music, sound effects, and refining audio quality.
Color Correction: Adjusting colors and lighting in the video to ensure consistency and enhance the visual impact.
Titling and Graphics: Adding text, credits, and graphical elements to the video.
For our purposes, the ‘pipeline‘ would end there, however after post production, depending on the medium, things like marketing, distribution, and analytics would occur- but really those are indirect to the production pipeline for the majority of uses. The main thing to understand is that each of these stages involves collaboration among different specialists, such as producers, directors, camera operators, etc, all working together to create a final product.